The Biznetwork Fiesta Zone East (Kelantan) programme, organised by the Majlis Amanah Rakyat (Mara) hosting by Web Impian and several other partners, successfully showcased local entrepreneurs who market their products online, aiming to strengthen their brands across various industries in one place.
The 3-days event, held from November 21- 23, 2024, took place at Aeon Mall, Kota Bharu, Kelantan as the strategic location. A total of 17 exhibitors achieved sales exceeding RM150,000, thus expanding their market and business through social media platforms such as TikTok, Facebook, Instagram, and YouTube.
Web Impian sees this initiative as crucial for local entrepreneurs to build networks using digital technology, which has become an essential element in product marketing.
At this event, many visitors were able to recognise local products as the entrepreneurs showcased their sales to the general public in a public space.
For the Biznetwork Fiesta (Kelantan) programme, a total of 5,718 visitors interacted with local entrepreneurs.
This programme, organised by Mara and Web Impian, has indirectly had a positive impact as many local entrepreneurs gained new customers and contacts, thus expanding their brand presence in the market.
Among the exhibitors in Kota Bharu who achieved the highest sales was the Emas Sadur Batini business, which recorded RM16,391.32 in online sales.
In addition to the sales sessions, various interesting activities were organised by the event organisers to further enhance business knowledge among local entrepreneurs, such as a sharing session by TikTok Shop agencies.
In a related news, the Biznetwork programme in other East Coast states (Terengganu & Pahang) recorded total sales of RM288,970.83 for the three states in the East Zone.